Monday, October 13, 2008

3.0 Research Methodology

3.0 Research Methodology

3.1 Introduction

This section will be discusses the methodology of the research. The main purpose of the research is to identify the impact of rising fuel price towards middle income group among people in Melaka Central. To assess and evaluate the impact of rising fuel price toward middle income groups, the respondents whose work with the range income between RM1500 to RM3500 in Melaka Central was been chosen. Data for the research were collected through questionnaire.

3.2 Research Instruments

This research utilized both quantitative and qualitative research methodology. The instruments that had been use to collect the data was questionnaire. A set of questionnaire containing 20 questions was developed. Different question types, such as rating-Likert Scale, yes-no, open ended and multiple choices were used in the questionnaire. The different sections of questionnaire were: i) demographic information, ii) financial information, iii) impact of rising fuel price, iv) and comments. The questionnaire was piloted to a group of 10 respondents to assess its validity before it was distributed.

3.3 Respondents of the Study

The respondents of the study were people in Melaka Central with different job background and range income between RM1500 to RM3500. In 1 September 2008, a total of 50 questionnaires had been distributed to the respondents around Melaka Central. All of the respondents had returned back the questionnaires. Of these numbers, 66% of the respondents were male while the rest 34% were female.


3.4 Research Procedures

Before the actual data collection period, a pilot study was conducted to assess the validity of the research instruments. A total of 10 respondents were involved in the pilot study chosen at random at various place around Melaka Central.

During the actual study, the questionnaires had been distributed at various locations such as the entrance of Melaka Central, several cafeterias and several shops. Respondents were approached with an initial question of whether they are within middle income group of people and own transportation.

3.5 Analysis of Data

To analyze the data, a total three variables were taken into consideration namely group of income level, own transportation and affected by rising fuel price. Data had been entered into computer using SPSS software which comprises several types of analysis that can be use to analyze the data. The results were presented through frequency counts and other descriptive statistics. The descriptive statistic had been used to determine the value of minimum and maximum of the data. Then, the data had been processed by using Frequency table in order to response to the first objective.

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